Romero Britto between Cubism and Pop Art

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“Romero Britto sails in an ocean of colours and arrives on an island of harmony” is how Paulo Coelho describes Britto’s lively and colourful style which reflects his optimistic faith and his positive vision of the world. Born in October 1963 in Brazil, Romero Britto took his first steps in the world of art in Miami, joining the STREET ARTIST, a starting point for his masterpieces made on newspaper clippings and cardboard pieces.

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But it was on the occasion of his trip to Paris and his encounter with the works of great masters, such as Matisse and Picasso, that Britto began to personalise his technique and to develop his unmistakable style, which identified him, made up of vivid and gaudy colours, compositions that attracted at first sight for their visual power.

In 1989 he established himself on the international art scene when ABSOLUT VODKA commissioned him to design the label of the bottle for an advertising campaign. Immediately after the campaign for ABSOLUT, Britto was requested by large companies to create large murals with its bizarre style.

Puppies of animals, couples of lovers, colored hearts, floral landscapes, fruits and glasses of Martini are flanked by abstract objects in works that are characterized by the power of color and that transmit positivity and optimism from any perspective you observe, so that the “New York Times” has defined them as “source of heat, optimism and love.

Because of their imagination, Britto’s works are commissioned by the most famous faces of the show – Michael Jordan, Arnold Schwarzenegger – of sport – Agassi, Ronaldo, Federer – of politics – the Bush family, German Chancellor Angela Merkel – as well as by some of the world’s largest companies – BMW, AUDI, COCA-COLA, DISNEY to sponsor their products. 

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Other of Britto’s most famous works include “Welcome”, the world’s largest aluminum sculpture, on display at Dadeland Station in Miami.
Awarded the role of Ambassador of the Arts of the State of Florida, Romero Britto is one of the most appreciated living artists and his art is present in the galleries and museums of the major cities of the five continents. Shanghai, New York, Paris (Louvre) and the Swiss Fondation Beyeler where, alongside the works of the greatest names in art, Klee, Cézanne, Picasso, Monet, Matisse, you can find the portrait of the legendary art dealer and founder of Art Basel, Ernst Beyeler, from Britto. Always in Switzerland, together with artists such as Bono and Michael Douglas, Romero Britto was invited to the World Economic Forum in Davos in 2006.

In recent years, the art of Britto has expanded to objects of daily use and so, thanks to his touch of artist, jewelry, wallets, umbrellas, teapots, trays and other household items become real works of art with bright colors.

Article edit by Angela Natrone

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