Lorenzo Viotti, the Swiss conductor (Chief conductor-designate of Netherlands Philharmonic Orchestra) with Italian origins, is the new Bulgari watches global ambassador. Constantly looking for new challenges, he is perfectly in harmony with the charismatic and unique soul of the Bulgari Octo collection.
The company, known for luxury and uniqueness, states: “Bulgari is pleased to announce that Lorenzo Viotti is joining the brand’s outstanding family as new global watches ambassador. The music director will support Bulgari in spreading its core values among an international audience.”
Charismatic and enthusiastic spirit, his soul matches perfectly with the vision and mission of Maison Bulgari. They will follow the rhythm together.
Born in Lausanne, Switzerland, Viotti studied piano, singing and percussions in Lyon. In Vienna, he attended the conducting class of Georg Mark and played as a percussionist with several orchestras, including the Vienna Philharmonic. He continued his studies at the Hochschule für Musik Franz Liszt in Weimar with Nicolás Pasquet, completing them in 2015. Growing up, he enjoyed playing funk and jazz music as a drummer. He played in his sister Marina Viotti‘s band in order to acquire the “biggest possible musical knowledge.”
In 2012, Viotti received the first prize at the Cadaqués Orchestra International Conducting Competition. He won the conducting competition of the MDR Sinfonieorchester in 2016. He was chosen “Newcomer of the Year” at the International Opera Award 2017. In January 2017, Viotti made his first guest appearance conducting the Gulbenkian Orchestra and returned in the same season for a second guest- appearance. In October 2017, the Gulbenkian Orchestra announced the appointment of Viotti as its next music director, effective as from the 2018–2019 season, with an initial contract for three seasons.
In February 2018, Viotti first guest-conducted the Netherlands Philharmonic Orchestra (NedPhO). In April 2019, the NedPhO announced the appointment of Viotti as its next chief conductor, effective as from the 2021–2022 season. With this appointment, Viotti became chief conductor of the Netherlands Chamber Orchestra and of Dutch National Opera.
Lorenzo Viotti said: “I am very excited to be part of the Bulgari family and starring in the “Unexpected Wonders” Campaign. Shot in Rome, the city that never stops to amaze and stands as an eternal source of inspiration for Bulgari, it offered me the opportunity to discover more about the brand and its legacy. I do believe in wonder: just the fact to be able to look at Rome’s landscape and to feel the power of the history, the genius of mankind, amazed me. Bulgari is a stunning company and brand, thanks to its creativity and unconventional approach, but moreover thanks to the values it conveys to the world”. “
The “Unexpected Wonders” campaign is an invite to lead and craft our time, writing our own symphony. In the powerful, elegant images, the music conductor sports two of the most iconic timepieces of Bulgari’s legendary Octo Finissimo watch line, that redefined the limits of contemporary fine watchmaking offering extra slim pieces exuding a charismatic, timeless and modern attitude.
In less than a decade, Octo Finissimo had established itself as an icon of a contemporary fine watch. acclaimed as a pure legend for its unique, timeless design. It perfectly matches Swiss engineering and Italian aesthetics “lines”. The precious series of Octo Finissimo Automatique and Octo Finissimo Calendrier Perpetuel is the most stunning of watches in their category.
A pure pearl of contemporary Haute Horlogerie, defining a new style. With eight thinness world records in eight years, Octo Finissimo has proven its unique ability to redefine the codes of traditional watchmaking following aesthetic innovation.
We are confident that Bulgari and Viotti will be a long-term “relationship”.
Find out more @ www.bulgari.com/en
Article edit by Laura Astrologo Porché